External optimization is another integral part of website promotion, and should be done constantly in order to maintain the desired positions in search engines.

The main stages of external optimization include:

• indexing in search engines;
• determining the budget for links;
• composing text links;
• registration in website directories;
• registration in catalogs of articles;
• placement references on external resources;
• manual placement of links, articles (catalogs, forums, blogs, comments);
• reproducing articles.

The cost of the request promotion is calculated individually and depends on the type of request: HF, MF, LF, as well as on many other factors.